Our Story

Hello and welcome to flo. Based in North West England, we have worked incredibly hard to create a range of natural home fragrance products infused with pure essential oils.

We originally started making soy candles several years ago for ourselves and our families to enjoy, but once they began requesting them for friends of friends as gifts, we decided to expand and create a range for everyone to experience.

We love working with natural and renewable ingredients to help us create fabulous candles for you. The soy wax is from a renewable source and is free from any artificial or toxic elements, meaning our candles burn cleanly unlike traditional paraffin items, and - because of the lower melting point - last much longer too.

We chose to enrich our candles with 100% essential oils as they produce a uniquely beautiful fragrance, enhancing the aroma and mood in any environment thanks to their aromatherapeutic properties. The majority of candle makers rely on cheap, chemical-based synthetic scents; some use a concoction of essential oils and synthetic products but only mention the inclusion of essential oils; we pride ourselves on the fact that all of our candles are scented purely with essential oils.  

As flo has blossomed over the years we've always listened to our customers' suggestions, and that's why our range of products now includes a selection of reed diffusers and room mists. Created using certified organic and 100% natural ingredients, they are, of course, scented with nothing but pure essential oils and are proving to be just as popular as our candles.

As you can imagine, it's not always easy to conjure up new scents for our candles and reed diffusers using only essential oils but we love a challenge and it feels great to be a company with a conscience. So many companies are currently churning out products containing synthetic fragrance oils. It's hard to get away from them but we at flo are delighted and very proud to provide our customers with what we believe to be a naturally beautiful, healthier and ultimately superior alternative.

Find out more about the difference between natural and synthetic products in our blog post 'Natural' does not always mean natural.

Thank you for reading

Emma & Warren.